Customer Case

Scalable Recruitment for Aggressive Growth

Background
Abion (formerly Ports Group) is a leading company in brand protection and IP management, helping businesses protect their brands and intellectual assets. As the company embarked on an ambitious growth journey with the goal of quintupling its revenue in just a few years, this placed high demands on their Go-To-Market team.

To succeed with their growth strategy, Abion needed to recruit top talent quickly and efficiently. The recruitment covered several roles and levels for their offices in Stockholm, Gothenburg, and Malmö. The company quickly realised that they needed a strategic partner who could ensure the right people joined the team – fast, without compromising on quality.

The Challenge
Abion faced several challenges in its recruitment:

Aggressive growth plan: The goal of scaling sales required not only many new salespeople but also the right profiles who could deliver results immediately.
Predictable results: Previously, they had relied on advertising, which provided irregular results and made it impossible to control the candidate flow or hiring rate.

Multiple offices and levels: The recruitment needed to take place quickly while covering several regions and roles, from junior appointment setters to senior leaders.
High Expectations: Abion needed salespeople who not only matched the requirements but could also start delivering in a short time.

The Solution
Revelyn became Abion's strategic recruitment partner and worked closely with their sales managers, CRO, and HR department to meet growth targets:

Proactive Candidate Strategy: We developed a scalable process that allowed Abion to recruit as quickly and extensively as needed, without relying on advertising. By actively seeking candidates, we could control the inflow and ensure that candidates matched both requirements and culture.

Close Collaboration: We worked closely with Abion's sales managers in each region and with their CRO to ensure that the recruitment process was seamless and tailored to their needs.

Precision Matching: Through our deep understanding of GTM roles, we could quickly identify and present candidates who not only matched the profile but also delivered results early.
Efficient Delivery: With a clear and structured recruitment process, we filled roles in record time without compromising on quality.
Results

In just 6 months, Revelyn recruited:
13 salespeople (Brand Protection Strategists) who directly contributed to Abion's growth targets.
1 Head of Sales who has led and developed the sales team.
2 SDRs (appointment setters) who built a solid pipeline for new customer acquisition.

The recruitments not only provided Abion with the volume they needed but also the quality:

One of the recruits became the top seller in the organisation, setting a new standard for the team’s performance.

Several other recruits deliver at an exceptionally high level, which has strengthened the team’s capacity and ensured that Abion achieves its ambitious goals.

Thanks to Revelyn's methodology, Abion gained full control over its recruitment and could be proactive in scaling its teams as quickly as needed without compromising on quality.

Niklas Tjäder, CEO & CRO - Abion:
"Revelyn's speed and precision have been crucial for our growth journey. They helped us build a sales team that delivers results from day one, and one of their recruits even became our top seller. A collaboration that truly makes a difference."

Abion was founded in 1994 with the aim of helping businesses protect their brands on the internet. Over the following years, digitisation and globalisation have led to increasingly greater challenges regarding brand protection. Today, Abion creates brand security through comprehensive protection of its clients' brands across all channels – legally, digitally, and technically.