Customer Case

Built a high-performing sales team with the right strategy and talent

Background
Wiraya, a leading platform for personalised customer communication, faced a phase of expansion and needed to scale up its Go-To-Market team. To meet growth targets, both SDRs and Account Executives were needed to handle new customer acquisition and drive sales forward.

The Challenge
Attracting the right talent for new customer sales roles is a significant challenge, especially when the best candidates rarely actively seek jobs. Wiraya needed not only to find the right profiles but also to design a recruitment process and conditions that could attract the finest salespeople in a competitive market.

The Solution
Revelyn developed a strategic and proactive recruitment solution to meet Wiraya's needs:

Strategic requirement profile: We immersed ourselves in Wiraya's operations and challenges to redefine what type of candidates were needed to succeed in the roles.

Compensation model and positioning: With our insight into the industry, we helped develop a competitive compensation model that attracts top talent and secures long-term motivation.

Tailored recruitment process: Drawing inspiration from how many of the most successful SaaS companies conduct their recruitment, we developed a process ensuring that the right candidates were both identified and assessed correctly.

Proactive recruitment: We mapped the market, activated our network, and headhunted talent that matched both the requirement profile and Wiraya's culture.
The Result

Revelyn built a strong sales team for Wiraya by recruiting:
2 SDRs who create pipeline and drive lead generation.
4 Account Executives responsible for the entire sales cycle and closing new deals.

Thanks to a well-thought-out strategy and quick delivery, all roles were filled in a short time. Wiraya gained a sales team that not only met but exceeded expectations – ready to drive growth and strengthen the company's position in the market.

Malim Wahlberg, CEO - Wiraya
"Revelyn's strategic thinking and deep understanding of both the market and our needs were invaluable. They helped us not only find the right people but also build a recruitment process that ensures high accuracy and matching for both us and the candidates."

Wiraya is a Swedish company that specializes in managed mobile customer activation through its software. Their solution combines voice, text, and mobile messaging to enhance customer experiences and key metrics. Wiraya helps businesses reach over 90% of their customers via their most trusted channel – the mobile phone – and creates engagement that leads to conversion.