Customer Case

Recruitment of a Senior Salesperson for Complex Sales

Background
Avarda is a leading player in checkout solutions with a focus on offering white-label solutions for merchants. Their operations are characterised by long sales cycles and complex sales processes, where customers often enter multi-year contracts. To meet their growth targets and strengthen their sales capacity, Avarda needed to recruit a senior and experienced salesperson with industry knowledge who could deliver results quickly.

Filling this role was crucial for Avarda, as the candidate needed not only to master advanced sales but also to quickly understand the company’s niche and target audience.

The Challenge
The recruitment of a senior salesperson within Avarda's specific field presented several challenges:

Narrow candidate market: Few companies work with similar solutions, which severely limited the candidate pool.

Industry-specific knowledge: The role required a candidate with experience in checkout solutions and an understanding of white-label models, to swiftly navigate the unique dynamics of the industry.

Complex sales: The salesperson needed to manage long sales cycles and complex agreements where trust and technical understanding were crucial.

Comprehensive support: Avarda needed a partner who could support them throughout the recruitment process, from search and screening to interviews and testing.

The Solution
Revelyn took on the assignment with a strategic and tailored process:

Market mapping: We conducted a thorough analysis to identify talents within the very limited candidate pool, focusing on candidates with relevant industry backgrounds.

Proactive search: Through targeted headhunting, we reached out to passive candidates who were not actively seeking jobs but had the right profile and experience for the role.

Comprehensive support in the recruitment process: Revelyn managed all steps in the process, including search, screening, testing, and in-depth interviews. We also acted as a sounding board for Avarda's management, thanks to our deep understanding of their industry and sales processes.

Candidate assessment: We ensured that the candidate not only had the right technical and commercial skills but also fit into Avarda's culture and long-term vision.

The Result
Revelyn placed a senior salesperson who matched Avarda's high standards for industry knowledge and experience in complex sales. The candidate was able to:

Immediately begin delivering value thanks to their industry experience and technical understanding of checkout solutions.

Build strong relationships with customers, drive long sales cycles, and handle complex negotiations with confidence and efficiency.

This recruitment has strengthened Avarda's sales team and laid the foundation for continued growth in a competitive market.

Wilhelm Hyltén-Cavallius, CCO - Avarda
"Revelyn's holistic approach and strategic working methods made all the difference for us. They not only found the right person in a very narrow candidate market, but their insights and support throughout the process gave us a smooth and successful recruitment."

Avarda is a Swedish company specialising in digital payment solutions for both e-commerce and physical retail in the Nordic region. As part of TF Bank, listed on Nasdaq OMX, Avarda offers white label payment solutions and sales financing for online retailers. Their solutions are designed to enhance the retailer's own brand throughout the purchase journey, from checkout to payment.