Customer Case

Built a high-performing new business team for international expansion

Background
All Ears, an innovative player in Social Listening, offers an AI-based tool that helps companies improve their communication and decision-making. To accelerate its growth, All Ears needed to build a strong Go-To-Market team with a focus on new business sellers who could drive the company's success in new markets such as the UK and the USA, in addition to Europe.

As a fast-growing SaaS player, it was crucial that the recruitment process delivered both speed and quality to ensure the right competencies for their expansion journey.

The Challenge
All Ears had previously worked with recruitment agencies to fill its key roles, but the results did not meet expectations. The challenge was that the agencies lacked a sufficiently deep understanding of both the roles and the SaaS industry, resulting in candidates who did not meet the required standards.

All Ears needed a partner who could:
Find salespeople with a strong hunter drive and experience in new business development.
Ensure that the candidates had a background towards marketing and communications executives, their primary target audience.

Recruit talents with 3-6 years of experience in tech and SaaS who could perform today and contribute to the company's future growth.
The solution

Revelyn took on the challenge with a tailored headhunting strategy, built on our deep understanding of the industry and the roles:

Target mapping: We identified talents with relevant experience and background in tech and SaaS, particularly focusing on those who had previously worked with marketing and communications executives.

In-depth screening: We conducted phone interviews, deep interviews, as well as personality and psychological tests to ensure that the candidates had the right competencies, mindset, and ambitions.

Matching for growth: We focused on headhunting ambitious individuals who wanted to be part of All Ears' expansion journey and contribute to success in new markets.

Strategic advice: We helped All Ears adjust its recruitment process and ensure that both terms and selection methods were competitive to attract top talent in a highly competitive market.

The Result
Within a few months, Revelyn built a high-performing Go-To-Market team for All Ears:

3 Account Executives successfully driving new business development.
2 SDRs generating qualified leads and building a stable pipeline for the AE team.

All recruitments were completed in 4-8 weeks per role, ensuring that All Ears could quickly bolster its sales team with the right skills. With Revelyn's support, the team has already begun delivering results and contributing to All Ears' success in markets such as the Nordics, UK, and USA.

Erik Björkman, Head of Sales - All Ears:
"Revelyn's strategic, fast, and structured approach was exactly what we needed. They understood our challenges and delivered candidates who not only matched our needs but also our ambition to grow quickly and sustainably. We now have a team that is already making a significant difference."

All Ears is a Swedish AI-driven platform that specialises in monitoring and analysing spoken media, including podcasts, YouTube, TikTok, TV, and radio. Their service helps businesses monitor brand mentions and trends in the spoken media landscape in real-time, providing unique insights and facilitating strategic decisions.