Customer Case

Strategic Recruitment to Strengthen the Sales Team

Background
Bannerflow, a leading actor in Creative Management Platforms (CMP), helps companies create and manage digital campaigns effectively. To support its continued expansion, Bannerflow needed to strengthen its sales team with salespeople who could engage with larger clients across Europe and build strong relationships with high-level decision-makers in marketing.

Bannerflow's internal resources had tried to find the right talents through advertising, but this did not yield the desired results. With limited time and capacity to conduct an active outreach recruitment process, they turned to Revelyn for help in quickly and efficiently finding the right candidates.

The Challenge
Bannerflow's requirement profile made recruitment challenging in several ways:

Targeted Experience: Candidates needed to have experience working with large companies and high-level decision-makers in marketing.

Competition for Talent: The best candidates are often passive in the job market and require a thoughtful approach to engage.

Narrow Time Frame: Recruitment needed to happen quickly to support the company's growth plans.

The Solution
Revelyn designed and implemented a strategic recruitment process to meet Bannerflow's needs:

Proactive Search and Mapping: We mapped the market and activated our network to find candidates with relevant experience in B2B sales and familiarity with working with large clients in marketing.

In-Depth Screening: Through two structured interviews, we ensured that the candidates matched both the competency requirements and the culture of Bannerflow.

Collaboration with Bannerflow: We worked closely with their Head of Sales, HR, and TA teams to ensure a smooth and efficient process.

Market Insights: Through our deep understanding of the SaaS industry, we were also able to guide Bannerflow on salary conditions and positioning to attract the best candidates in a competitive market.
The Result

In 5 weeks from the start, Revelyn placed:
2 salespeople, both with experience working with larger European clients and engaging in dialogue with high-level decision-makers in marketing.

These recruitments directly contributed to strengthening Bannerflow's sales team and enabled faster engagement with key customer segments. Through our work, Bannerflow not only obtained the right individuals but also strategic insights on how to position themselves competitively in the talent market.

Sebastian Gumpfer, Head of Sales - Bannerflow
"Revelyn's understanding of our industry and our needs was invaluable. They helped us not only find the right talents but also structure our process and position ourselves better in the competition for the best candidates. The recruitment process was smooth and quick, and we have now strengthened our team with two top salespeople."

Bannerflow is a Swedish company that offers a cloud-based platform for creative automation in digital advertising. Their Creative Management Platform (CMP) enables marketing teams to manage the entire lifecycle of digital campaigns, including design, publishing, analysis, and optimisation of advertisements across various channels and markets.